FAE the newly established electronic publishing house in Edinburgh requires branding, which will also be applied to our ebook design somewhere. I wanted to use quite an elegant style but also simplistic so I started with a circle as most apps for ebooks are either a circle or a rounded rectangle shape on iPads & Kindles etc. I began by choosing a font which I wanted to be elegant but sophisticated, I found a font called Jenna Sue on dafont when I searched for handwritten. I really liked it that I started to design more with it rather than look for another font.
I then continued to develop it with a simple circle and stuck to three colours – I opted for pastel colours as they create a calming and welcoming effect which is what you want to feel while reading. I made the text flow off the sides of the circle to look as if it had been written through it.
I then added some text along the bottom so people would know what it was – I wasn’t sure what to add so I used “eBook Design” – ” Edinburgh” and “eBook Edinburgh”. I feel like it works well with the extra text but also without. I think it would maybe work better with a basic serif font underneath rather than the same font.
I decided to then take the extra text away again and tried it with an extra circle just to create a bigger outline but I’m not entirely sure it works as well as I thought it could.
I then gave it a try with a plain serif font below the circle as well as around the top – I think it would look better around the bottom of the circle and curved but illustrator wont let me type to the right on the circles so I’ll have to try it manually.
I can’t decide on which form of the logo I like the best but I think the colour I am most attracted to and stands out the most is the blue pastel colour as it is the most calming colour and makes me think of something relaxing which I find reading is.